PTAC - FULL DAY WORKSHOP

Begins: 05/20/2010 - 8:30am
Ends: 05/20/2010 - 3:30pm

Name: PTAC Full Day Workshop:
  • SELLING TO THE GOVERNMENT
  • GOVERNMENT MARKETING STRATEGIES
  • INTRODUCTION TO FEDERAL CONTRACTING
Date: 05/20/2010
Time:
8:30 AM - Registration
9 a.m. to 3:30 PM Workshop
Location:
Ebenezer Watts Conference Center
49 South Fitzhugh Street
Rochester, NY 14614
 
Presenters:
  • Anna Vulaj
  • Jean Kase
  • Paulette Birch
To register: Click here to register
Fee: No fee to attend
Description:
  • Building Blocks of Selling to the Government
  • Government Marketing Plan Overview
  • Reading Bids and Submitting Offers
Topics Include:
  • Why sell to the government/are you ready
  • Registrations & Certifications
  • Marketing Plans
  • Internet tools
  • Responding to an RFP - SWOT vs. SWAG analysis
  • Lessons Learned
  • Understanding a "typical" bid
  • Obtaining technical data
  • Federal & NYS distribution channels
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