PTAC - FULL DAY WORKSHOP

Begins: 09/22/2010 - 8:30am
Ends: 09/22/2010 - 4:00pm

Name: PTAC Full Day Workshop:
  • SELLING TO THE GOVERNMENT
  • GOVERNMENT MARKETING STRATEGIES
  • INTRODUCTION TO FEDERAL CONTRACTING
Date: 09/22/2010
Time:
8:30 AM to 4:00 PM Workshop
Location:
Ebenezer Watts Conference Center
49 South Fitzhugh Street
Rochester, NY 14614
 
Presenters:
  • Anna Vulaj
  • Jean Kase
  • Paulette Birch
Special Presentations:
ITAR & EAR Compliance Overview
Web Marketing
To register: Click here to register
Fee:

No fee to attend

Brown bag/lunch on your own.

Description:
  • Building Blocks of Selling to the Government
  • Government Marketing Plan Overview
  • Reading Bids and Submitting Offers
Topics Include:
  • Why sell to the government/are you ready
  • Registrations & Certifications
  • Marketing Plans
  • Internet tools
  • Responding to an RFP - SWOT vs. SWAG analysis
  • Lessons Learned
  • Understanding a "typical" bid
  • Obtaining technical data
  • Federal & NYS distribution channels
  •